Igniting the future of  Electric Innovation
what we do
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vision
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product
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mobility
We design the next generation of intelligent products and mobility
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vision
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mobility
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product
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VISION

Every society has a history 

Every individual has a story to tell, and needs untold.

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TRENDS AND SOCIETY

Solving Problems is Not Enough

It is necessary for companies to up their level of innovation through authentic brand experience to connect to the demands of a digital society


The next generation of products and mobility systems has to offer beyond solutions and technologies  that will be taken for granted

WORKSHOPS

TALKS & LECTURES

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CALL US FOR 

WORKSHOPS!

EXPLORE RADICAL

NEW PERSPECTIVES

how we do it
CONCLUSIONS
BRAINSTORM
STAGE
RESEARCH
DISCOVERY
STAGE
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RESEARCH
DISCOVERY

We set up the most creative atmosphere to unleash disruptive mindsets through hackathons. Ideas and innovative solutions are ignited and refined by our team through original and radical design thinking method

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PACKAGING & DESIGN
FRAMING IDEAS
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DESIGN
TRENDS &
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DESIGN
TRENDS &

PID manages the design direction in order to ensure that the essence of ideas and solutions generated are correctly  translated into feasible and innovative designs 

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AESTHETICS
AESTHETICS
MODEL & PROTOTYPE
FINAL DESIGN
PROTOTYPE
PRODUCTION
MODELLING
PROTOTYPE
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PRODUCTION
MODELLING

The follow up is based on guiding the CAD modelling process, which can be outsourced or managed by the client.

Every step is checked with fast and  periodic feedback from PID design team

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TOP CLIENTS & COLLABORATORS

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HANDS ON THE FUTURE

From High End Products to Power Tools. Every concept is designed to be an extension of users’ minds, through a deep dive into users culture referencesThereby increasing the acceptance rate of a new product or technology

 NEUROMARKETING RESEARCH
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NEUROEMPATHY
 
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PRODUCT

PID design methods allow us to ‘borrow’ intrinsic values from the most different sources to allow consumers to empathise with the product instantly.

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REIMAGINE YOUR

PORTFOLIO

EXPLORE RADICAL

NEW SOLUTIONS

 
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MOBILITY

TECHNOLOGY

PASSION

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MOTORCYCLE

HYBRID

ELECTRICITY

As mobility become more and more merged into people’s lives,  it is vital to apply the latest design approaches such as Neurodesign and Empathy tools, in order to understand the complexity of individuals, archetypes, tribes and the city itself.

Through the Emphatic Design Thinking process we can help to develop unique products tailored to be embraced by specific target users, or a large community.

The next generation of products and mobility systems has to offer beyond solutions and technologies that WILL be taken for granted.

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OPTMIZE YOUR

DESIGNS

EXPLORE RADICAL

NEW IDEAS

 

THE TEAM

THE DESIGNER

Award winning industrial and automotive designer, idea igniter, and lecturer. Paulo has more than 10 years experience working for US, Europe and China markets.

Founder  PID Design,  Chief Creative Adviser at  United Nations Industrial Development Organisation (UNIDO), Design Director of SINTEK Shanghai IOT Company, 4Sightpd Director of Design .

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DESIGN DIRECTOR
PAULO ITALIANI
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THE PLAYMAKER
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MARKETING
CHERYL LOH
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Cheryl works with Fortune 500 brands and NGOs to create breakthrough solutions, leading them to uncover and explore white space innovation opportunities. 

Founder COCO LAB, which stands for Consumer Consciousness Lab and Director of Innovation at UNIDO Shanghai Global Science & Technology Innovation Network.

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THE PHYSICIST

Dave is educated in Physics. His career was established on the analytical principles of R&D and has provided him an unique foresight into his clients' unforeseen challenges and innovation needs.

Founding Partner at 4Sight Product Design, has over 20 years of engineering design and product development experience. 

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ENGINEERING
DAVID BRAMMER
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ENGINEERING
DESIGN
R&D LAB
ATLANTA
SINGAPORE
SHANGHAI
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PARTNERS

4SIGHT Product Development

  Consumer 

Consciousness Lab

Shanghai Shu Shi Intelligent Technology

United Nations Industrial Development Organization

Shanghai Global Science & Technology Innovation Network

 

CONTACT

US

Tel.+65 8922 2166 

Tel.+86 1300 418 2427

883 NORTH BRIDGE ROAD
SOUTHBANK SINGAPORE

CONSULT

US

Monday - Friday 11:00 - 18:30

Design and Branding Consultation

 

ASK

US

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